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Dr Matthew Fay
Clinical Director of Cardiology, Westcliffe Health Innovations
Dr Matthew Fay was a General Practitioner who joined Westcliffe Medical Practice in 1999. He helped develop this into the Affinity Care, a 27 partner “superpractice”. When he retired from general practice in 2022 he was the Clinical Chair of the partnership and the clinical director of Affinity Care PCN in Bradford
In 2001 Matthew established a GPwSI cardiology service in Bradford which has expanded to provide direct access investigations and e-consultations.
He is a Trustee of the AF Association and Thrombosis UK.
He has been involved in service redesign of cardiovascular services with a focus on AF, dysrhythmia and moving services out of hospital for many years. He was the clinical lead of the redesign of the Bradford VTE services to make it completely community.
He still has an active interest in the Westcliffe Health Innovations cardiovascular service and through these roles continues to look for ways to enhance the patient journey from symptoms, to diagnosis, to support in the post diagnosis phase of their lives.
